The Autonomy, Technology and Coaching (ATC) Learning Model

The ATC Learning Model is a unique approach to adult learning that empowers learners to take control of their learning journey, while providing them with the necessary support and guidance to achieve their goals. By integrating life experience, technology, and coaching, the model delivers highly effective vocational learning that is relevant, relatable, and impactful. By implementing this model, learners can have an improved learning experience and take control of their learning journey, which can positively impact their overall experience.

  1. Autonomy and Life Experience Integration:

Adult learners are empowered to take control of their learning journey, setting their own goals and choosing their learning paths. This component aligns with Malcolm Knowles’ principles of adult learning, emphasising that adults are self-directed and autonomous learners. The model recognises and values the rich life and work experiences of adult learners, encouraging them to draw upon these experiences to make learning more relevant and relatable.

  1. Technology Integration:

The model harnesses technology, including digital platforms, online resources, and interactive tools, to create immersive and effective learning experiences. The use of technology aligns with the stages of the SAMR (Substitution, augmentation, modification and redefinition) model, where technology enhances and transforms the learning experience. The SAMR model allows us to leverage technology for transformative purposes, ultimately leading to improved teaching and enhanced learning outcomes. It promotes creativity, critical thinking, collaboration, and prepares learners for the digital age while ensuring that technology serves as a valuable tool to support teaching and learning.

  1. Coaching and Mentorship:

Specialist industry coaches are readily available to provide guidance, answer questions, and offer valuable feedback to learners. Learners benefit from one-on-one coaching sessions to address specific learning needs and maximise their growth potential. Coaching is a powerful tool for developing learners, as it helps them to identify their strengths and weaknesses, set goals, and work towards achieving them.


  1. Knowles, M. S. (1980). The Modern Practice of Adult Education: From Pedagogy to Andragogy. Cambridge Adult Education.
  2. Puentedura, R. R. (2006). Transformation, Technology, and Education. Retrieved from